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![When you need to stand out, make sure your copy stakes a claim.](https://images.squarespace-cdn.com/content/v1/5b4eca38e2ccd11fb2982dc3/1564845147440-RW8O7G34AQ1XGM41YG3R/Swift.co%2BCopy%2BBlock.png)
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![Swift.co+Adidas+Work.png](https://images.squarespace-cdn.com/content/v1/5b4eca38e2ccd11fb2982dc3/1564845077708-M7E55TAFXYGJ16PRDEOY/Swift.co%2BAdidas%2BWork.png)
![Screen+Shot+2019-07-16+at+6.30.32+AM.png](https://images.squarespace-cdn.com/content/v1/5b4eca38e2ccd11fb2982dc3/1564845075049-L4VSNBIRCXYSUMCOO1O9/Screen%2BShot%2B2019-07-16%2Bat%2B6.30.32%2BAM.png)
A NEW SWIFT
For the complete overhaul of the Swift website I wrote, or oversaw the writing of, a huge range of work: from brand voice copy to comprehensive case studies to executive bios to PR headlines. It required fresh approaches to storytelling and a willingness to refine messages to their distilled essence.
The result? A clean, modern and comprehensive update to the single most visible brand element for one of the industry’s leading agencies.
Role: Lead Creative + Sr. Writer
When you need to stand out, make sure your copy stakes a claim.