Jawbone UP

With the UP fitness band, Jawbone introduced the world to a content-rich app experience that was focused on, and tailored to, a user’s unique habits, environment and preferences.

As part of the second generation re-launch, I lead the team that created a voice for all in-app copy, as well as developed and refined hundreds of “Insights” offered to users throughout their journey with the device. We also created all web copy in support of UP’s features, functionality and brand position.