The Dropbox Brand Guidelines are a foundational part of the brand, but the articulation of them, and their design, had grown stale. Partnering with Daybreak Studio, we created an entirely new website dedicated to bringing the ideas to life, to showcase the craft in action.
For the Voice & Tone section, I audited our surfaces, partnered with key writing-focused teams, and refreshed the language to bring the content up to date. Then, working with Brand Studio designers, we crafted a design system to articulate how the voice traits worked as part of the Dropbox Voice as whole. The website won two Webby Awards in 2025. The Voice &Tone content is captured in its entirety below.
