The Dropbox Dash brand campaign was centered on makers who use Dash as part of their work, celebrating their unique creative process. To showcase how Dash, the AI teammate from Dropbox, helps cut through the noise of brining ideas to life, we created a series of portraits focused on different individuals and their worlds: musicians, fashion designers, F1 marketing teams(!).

The heart of each story was elevating how the right tool helps you cut through the clutter of your own process, so can bring magic into the world. Living as :30 videos, :06 cutdowns, and across social channels, this work exceed all benchmarks, to become the highest performing campaign work to date.

I was the Writing Director for the Dropbox Brand Studio team, and we partnered with ECD Josh Paialii, director Tim Wheeler, and Farm League to make this work come to life.