A brand campaign that centered creative makers who use Dropbox Dash as part of their work. To showcase how Dash, the AI teammate from Dropbox, helps cut through the noise of making ideas come to life, we created a series of portraits focused on different creative makers: musicians, fashion designers, F1 marketing teams(!).
The heart of each story was how the right tool can help you cut through the clutter of your own process, and help you bring magic into the world.
I was the Writing Director for the Dropbox Brand Studio team, and we partnered with ECD Josh Paialii, director Tim Wheeler, and Farm League to make this work come to life.
Dropbox Brand Campaign: Brand Love Stories
Death Cab for Cutie uses Dropbox Dash to calm the chaos
The McLaren F1 marketing team? They use Dropbox Dash
Sally LaPointe uses Dropbox Dash to look at her past, in order to create what’s next
Powder Mountain Creative Director Alex Zhang on how Dash helps him connect all his teams