Creative work can be a kind of chaos. What if there was a tool to help calm it? To showcase how Dash, the AI teammate from Dropbox, helps cut through the noise of making work come to life, we created a series of portraits focused on different creative makers: musicians, fashion designers, F1 marketing teams(!). The heart of each story was how the right tools can help you cut through the clutter of your own process, in order to bring magic into the world. I was the Writing Director for the Dropbox Brand Studio team, and we partnered with ECD Josh Paialii, director Tim Wheeler, and Farm League to make this work come to life.