Yakima has created a robust content ecosystem, fueled in large part by their strong ambassador program that spans genres. From elite athletes to families who adventure together outdoors, the stories of these individuals showcase the intersection of Yakima’s products and their community of customers. I helped bring some of those stories to life, interviewing range of individuals and highlighting their sports, their backgrounds, and their genuine enthusiasm for the Yakima brand and products. All copy in these stories is mine, and the images are linked to the full pieces.